Hamptons Restaurant Week is an annual event on the East End of Long Island that was introduced in March 2003. The eight-day promotion features special prix fixe dinners offered by all restaurant participants. The campaign also includes discounts at lodging properties and local vineyards.
In addition to its beautiful beaches, lovely historic villages, vineyards and shopping, the renowned East End of Long Island is well known for its dining scene. Some of the finest food on the East Coast is served in this cluster of elegant resort towns known as "The Hamptons." For one week before the start of "high season," Hamptons and East End dining is available for bargain prices. The idea is simple: for eight days, Sunday to Sunday, all participating restaurants offer three-course prix fixes for $19.95 and/or $27.95 all night, except Saturday when it must only be offered until 7 p.m. Each restaurant offers their own unique menu selections and some restaurants feature $19.95 or $27.95 bottles of Long Island wine from participating vineyards. The non-restaurant participants broaden the scope of the promotion by offering discounts at vineyards and lodging properties on the East End.
The premise of Hamptons Restaurant Week is to attract new diners at sluggish periods by restaurants putting forward their best menu and service at a fraction of the price. The inspiration for this event first came from the successful New York Restaurant Week that runs annually in Manhattan every January. The inaugural Hamptons campaign was a rousing success with 27 South Fork restaurants offering $19.95 prix fixes and since its inception, participating restaurateurs experienced a surge in business during the week, some, by more than 50%. By 2005, Hamptons Restaurant Week encompassed businesses on both the North and South Forks of Long Island and in 2010, two menu options were provided with restaurants offering $19.95 and/or $27.95 prix fixes. In 2006, the promotion moved west to encompass Nassau and Suffolk Counties with the first Long Island Restaurant Week . As a result, both campaigns have generated millions of dollars in revenue for participating businesses.
Hamptons Restaurant Week also won an honorable mention from the MarCom Creative Awards, an international competition recognizing outstanding achievement by marketing and communications professionals.